Carnival UK

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Tower helps the cruise industry to navigate Brexit price increases

Understand + measure

Carnival UK is the operating company for P&O Cruises and Cunard. As a partner supplier, we take a holistic view to price mitigation and cost control.

Many businesses were impacted by Brexit – and the cruise industry was no exception. With sterling weakened against the dollar and euro, there was a significant impact on the price of products purchased in the UK. Environmental pressures were also affecting products (such as vinyl gloves), so there was a need to consolidate supply.


We established a project to consolidate and bring uniformity to the supply of selected products used within Europe. We found alternative products that were more effective and easier to transport, then put a plan in place that would help Carnival to mitigate against potential price increases.


  • We launched a project to issue products in quantities relevant to job roles and developed a rolling review plan.
  • By rationalising their products, we were able to increase volumes across departments, which helped to mitigate against potential price rises.

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